Kravitz on Kravitz

I'm in Las Vegas last week and we decide to pop into Le Gap at Caesars because you know the Vegas Gap is a million times better than the hometown Gap. Totally! Anyway, as I'm shopping for plain, sensible clothing, I hear the opening riff to "Do You Wanna Go My Way?" A fine song, and one I enjoyed when it first came out. Then Lenny went pop, man!

Anyway, the riff blasts and I'm getting ready to sing along when the tune suddenly shifts gears into Lenny's new song, "Lady." And the Gap TVs start running that ad with Sarah Jessica Seabiscuit dancing around. Dancing, incidentally, that makes Madonna look coordinated.

The song played ten more times before I left the store, with the same riff starting off "Lady" each time, so it was no fluke. So, apparently, Lenny Kravitz is so creatively tapped after five years he's resorted to sampling himself. Or maybe this is a new branding strategy for inoffensive, corporate rock. Just put that opening riff on every new song so people immediately know it's a Lenny.